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Tidbits for Political Junkies with Short Attention Spans & Hearty Appetites

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Tuesday, May 04, 2004

 
Branding Freshness


The Bush team has nothing on the nation's giant food companies when it comes to stretching definitions for fun & profit: Arby's brings us Market Fresh® Salads; The former Kentucky Fried Chicken is re-defining KFC as "Kitchen-Fresh Chicken" ;while the ubiquitous Cargill peddles "frozen liquid egg products" under the brand name Sunny Fresh.



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